A Bit About the Wine Cellars

The Wine Cellars of the Northwest was established by John Fiorino and Dave Tetreault. As wine enthusiasts, they made their way around the Idaho, Washington, and Oregon wineries, touring, tasting, lending a hand during crush, and generally being wine geeks. They got to know many of the winery owners and winemakers and became a part of the Northwest wine community.

They had come to love the wines of small wineries that were not available throughout the Northwest, so they decided to import and distribute the wines themselves.

When starting their company, John and Dave relied on John’s strengths of communications and public relations, and Dave’s background in sales and marketing. They utilized passion, hard work, friends and family (generous with their offers to help unload vehicles, make deliveries, etc…) to grow the business.  Dave has since retired and our new partners are Chris Fiorino and Susan LaFond.

We have been blessed to be able to have talented support staff, delivery drivers, customer service representatives and warehouse staff who continue to work together to bring the finest portfolio of wines to retailers and restaurateurs throughout the Northwest.

Our Vision
To be the leading distributor of premium small lot wines in the Northwest — creating superior value for all tiers of the industry.

Our Mission
Providing superior service that drive growth and value for customers and suppliers alike through our local scale, state-level share, local market intelligence, and brand-building expertise.

Quality
Exceptional quality and continuous improvement in all aspects of our business, results from a dedication to product development, and a commitment towards ever increasing customer satisfaction.

Customers
By being customer focused, it provides us the understanding and the ability to address the needs and expectations of each, thus enabling us to provide unsurpassed value in both product and services offered. Professional relationships, cooperation, and building long term relationships is the common goal in our successful relationships with our suppliers and customers alike. By conducting business in a manner beneficial for everyone, with highly trained and specialized resources, we are able to deliver superior value added services.

Integrity and Social Responsibility
Our Company accepts responsibility for maintaining the highest standards of integrity, ethics, and support for all our support staff, customers, environment, and all the communities in which we live and serve.